focus around/focus on
The popular expression “focus around” makes little sense. An example: “Next quarter’s advertising will focus around our line of computer games.” It is presumably meant to convey something like “concentrate on a number of different items in a single category.” But “focus on” better conveys the idea of a sharp focus. “Focus around” suggests a jittery, shifting view rather than determined concentration.
This is the ten-year anniversary of the Common Errors in English Usage calendar. To celebrate, we are bringing back some of our favorite interesting, funny, but sometimes merely silly entries through the years before going on hiatus in 2016.
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