service/serve
A mechanic services your car and a stallion services a mare, but most of the time when you want to talk about the goods or services you supply, the word you want is “serve”: “Our firm serves the hotel industry.”
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This is the tenth year of the Common Errors in English Usage calendar. To celebrate, we are bringing back some of our favorite interesting, funny, but sometimes merely silly entries through the years before going on hiatus in 2016.
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