Thursday, August 15, 2013

large/important: Common Errors in English Usage Entry for Thursday, August 15, 2013

In colloquial speech it’s perfectly normal to refer to something as a “big problem,” but when people create analogous expressions in writing, the result is awkward. Don’t write “This is a large issue for our firm” when what you mean is “This is an important issue for our firm.” Size and intensity are not synonymous.

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